Projects

M-Sports has managed a diverse portfolio of sponsorships and associated events over the years.
 

These projects include:

CRICKET

Castle Lager Test Cricket (1998 - 2008)

Sponsorship and leveraging of national team

Test series event activation

Execution of consumer events around matches

MTN Test Cricket (1999 - 2004) Test Series event activation

RUGBY

Castle Lager (1998 - 2007) Sponsorship and leveraging of Springbok Team Sponsorship and Official Supplier Sponsorship

Test series event activation and consumer event activation

1999 Rugby World Cup - management and implementation of local events

SOCCER

MTN Launch of MTN Soccer website (2005)

South African Airways (2003 - 2007) SAA Supa 8 Tournament - PR & Media Activities

Nedbank (2000 - 2009) Corporate Sponsorship of Soccer Clinics – Eventing (2002 – 2005 & 2009) Nedbank Cup – soccer sponsorship management (2008 - 2009)

Castle Premiership PR & Media (1998 - 2007) Sponsorship of Premier League in SA

Bafana Bafana PR & Media Activities (1998 - current) Castle Lager Sponsorship

Castle Regional League Launch activities (2000 - 2005)

Castle Regional League National Play offs (2000 - 2004) Event involving nine provinces

SAB Regional League National Play offs (2006 - to-date) Event & Media management for the week long tournament

Cosafa Cup (1998 – 2006) Media & PR activities

Media Management for MTN Soccer Website Launch (2005)

Nelson Mandela Challenge (2004) PR & Media Activities

Sasol (2005 – 2008) Team Sponsorship of Sasol U-23 Amaglug-glug PR & Media

Nike (2005 – 2006) Launch of Nike Premier Cup

Standard Bank (2006 – 2009) Launch of Standard Bank CAF AFCON (2006) Launch of Standard Bank Kaizer Chiefs/Orlando Pirates Renewal deal (2006) AFCON 2008 Trophy Tour (2008) Media Training for Kaizer Chiefs players (2009)

Hyundai Five a Side tournament (2005 - 2006)

McDonald (2008 - 2009) Launch of 2010 McDonald Ambassador (Teko Modise) McDonald Players’ Escort Programme for Confederations Cup – Store visits activation McDonald Players’ Escort Programme Media Campaign (Recruitment & Announcement of winners) Launch of McDonald Fan Dancer Programme – media management

Mpumalanga Premier’s Cup (2008) Sponsorship Management

Phakisa Cup (2008) Media Launch & Media Management at event

COSAFA Senior Challenge (2008) Launch & Media Management at the event

Soccerex (2008 – 2009) Official PR Agency of Soccerex:  Media briefings; liaison and management

Hockey

Castle Lite (1998 - 2004)

Sponsorship and leveraging of national women’s hockey team

Test Series event activation

GOLF

Sterling Lager (2002) Pilsner Urquell (2003 - 2005)

Nedbank Golf Challenge - Corporate Hospitality

Pilsner Urquell - President’s Cup, Fancourt (2003)

South African Airways - President’s Cup, Fancourt (2003)

Organisation of various golf days on behalf of SAB

POLO

BMW (2005 - 2007)

Management of BMW VIP Corporate Hospitality

EVENTS

SAB Miller High Life Achievement Awards (2006 - 2007):  Event Agency for this prestigious annual international event

Sasol CSI Project (2006 – 2007) Sasol/Ashwin Willemse Anti-Drug campaign

Premier League Awards (2008 - 2009) Event Management of the Premier Soccer League Awards ceremony (500 – 1000 guests)

OTHER:

Prosper Insurance – “Chisa Nyama’s” promotions (2008)

Absa Marketing - Launch of ATM in Motswezi, Zeerust (2007)

Absa Marketing - Launch of Absa’s Marketing Advertising Campaign (2007)

Management of Gauteng Suites on behalf of SAB (2006 – 2007)

SA Sports Hall of Fame (2009) – PR and Media activities for the SA Sports Hall of Fame

Basketball Without Borders (2009) – PR Agency for the Africa visit by the NBA players

Client Feedback
 

"Well-done.  The interview schedule was comprehensive and covered the entire country (including Port Elizabeth (internal joke)).  Once again I commend you for your professionalism and 'can do' attitude.  Please pass on the message to your staff that is working behind the scene. Sechaba Motsieloa - Marketing and Communications Director, McDonald's South South Africa.

“They have consistently delivered outstanding services to my department, demonstrating at all times reliability, a willingness to go the extra mile as well as a proactive approach to the work. I can confidently recommend their services”.
Rob Fleming Sponsorship Manager - SA Breweries

“It is a pleasure to work with M-Sport in the knowledge that our event will be managed successfully. Having a company like M-Sport is integral to a company like BMW SA, with exceptionally high standards. Reasons for the award to M-Sport were as follows:
Professonalism, Pricing, Delivery of Service, Staying within budget, meeting and understanding the clients requirements and standards.” -  Meena Motiram, Manager: Corporate & Media Events - BMW

“Their professional and personal service has undoubtedly assisted us in achieving our desired sponsorship objectives. Furthermore, we find them a dedicated and committed agency which forms and extension of our Sponsorship Department.” Carol Paton, Sonsorship Manager - SASOL

“I just wanted to register my thanks to you for a superb job done last week for our Press Conference – I think it was a huge success, and no doubt we will see the coverage in due course (you may have already sent to David). I have spoken to David about you and I am sure he will be in touch re moving ahead for the rest of this year;” Rita Whelan, COO SoccerEX

"Thank you so much for everything, you have once again outdone yourself in ensuring that we have a wonderful week of soccer celebration"

I look forward to 2010!

Lots of love and God bless always

Prema James, SAB